1stPageProphets practices 100% ethical/white-hat search engine optimisation and marketing strategies and tactics. This is EXTREMELY important because if a search engine determines that a web site is using unethical/black hat techniques the search engine will simply de-index (drop) the offending web site from its index - what does this mean in normal-speak? Your web site will no longer be found in the natural search engine rankings (the ones down the left hand side of Google for instance) and hence there will be a huge reduction in the amount of traffic and leads you receive.

The search engines treat the following search engine optimisation techniques as malicious attempts to trick their users, in other words, SPAM.

1stPageProphets DOES NOT use or promote them:

• "door way" pages generated automatically by software
• IP cloaking
• dummy redirects
• stuffing keywords into pages
• hidden text
• hidden links
• irrelevant words added to pages
• pages containing duplicated content
• mis-spelling of well-known brand names
• linking to/with-in link farms
• and any other methods that try to dupe the search engines

Your web site's natural search engine rankings are too precious to risk using the above techniques. No matter what you read or are told, do NOT use them, and walk away from any SEO firm that advises you these techniques are suitable.