4 Reasons Why It Is Crucial You Get Your Web Site On Google's 1st Page

What on earth did we use for research in the time B.G. (before Google) ?!

It's probably obvious why it is totally imperative your web site appears on the 1st page of Google results but if it isn't  let me explain why:

New Web Site Planned? Go With A CMS! 

[Or the benefits of content management system (CMS) web sites versus static HTML web sites ]

Are you at the point of having a new web site developed or an old web site redeveloped?

[Mike climbs up on soap-box] Please DO NOT get a static HTML web site developed!

I have explained the benefits of open-source content management systems (which means free web site software) to so many people in the past, that I thought I should get this rant out of my head and down on paper so I can actually send others to this article in the future for further information.

A few definitions first of all, so as to get a common understanding.

18 Great Tactics To Dramatically Improve

Your Google AdWords Campaign

A question I am often asked is "how can I improve my Google AdWords campaign?" There are many factors that go into a successful Google AdWords campaign and so I thought I would list the top ones that I regularly advise people to implement. These are the same tactics 1stPageProphets uses when designing a high-performing professional Google AdWords campaign so you can use them with confidence!

How To Choose An SEO/SEM Company: Your 12 Point Check-List

I am often horrified to hear stories from new clients who come to me with tales of working with other search companies, and the poor results that occur.

I decided to write a checklist of points that you need to check off against any prospective search engine marketing firm you are assessing. The below is the due diligence that you should perform before contracting a search engine marketing firm to handle your own website's search
engine marketing. Make sure you ask these questions of any prospective search engine marketing company:

Types Of Sites Providing Inbound Links 

Attaining inbound links to your web site is a very important part of gaining excellent natural search engine rankings. Many new customers ask 1stPageProphets "where do we get inbound links from?". The table below illustrates the main types of sites where inbound links may be gained from.

QuestionPath^TM Web Site Conversion Improvement Process

For your web site to effectively convert visitors to leads or sales, it needs to be able to quickly "speak" to the visitor about their particular need, using the language of their particular level of knowledge. 

1stPageProphets' proprietary web site conversion improvement process is called QuestionPath^TM.

Contact us now to find out how QuestionPath can dramatically increase the conversion rate of your web site.

The Top 3 Reasons You Must Be Running A
Profitable Google AdWords Campaign (plus some
other benefits)

It is my firm belief that your business must have a profitable Google AdWords campaign. There are a number of reasons for this, but I have attempted to at least pull out the top 3 benefits of a profitable Google AdWords campaign and why your business must be running one.

Just quickly, some definitions and explanations so as to have a common understanding.

Pay-per-click Advertising (PPC): Online advertising where you (the advertiser) pays for web site traffic on a per click(visitor) basis. For each click of your PPC ad, one visitor is delivered to your web site. The most common PPC advertising is Google AdWords.

Google AdWords: The advertising system that most of Google's revenues come from. Here is a screengrab of a Google search results page with the Google AdWords ads highlighted in red:

Google clearly marks the AdWords with the words "Sponsored Links".

Now, the reasons I feel so strongly about your business having a profitable Google AdWords campaign are as follows:

Netshine Hosting is a strategic partner of 1stPageProphets. Netshine provides quality, affordable hosting for Joomla web sites here in the U.K. Netshine have deep knowledge in Joomla and host the 1stPageProphets site plus the sites of many of 1stPageProphet's clients.

To get started with Netshine Hosting, please go here and sign up Joomla Hosting UK

For most businesses the following options are suitable:
* "UK Starter" package.
* Monthly payment frequency.
* Joomla 1.0 pre-installed.
* Sample data NOT installed.
* Payment by credit card.

Once you get the confirmation email with hosting details, please forward this to Mike. Content loading and configuration of the new Joomla web site will then begin.

London & UK Online Classifieds Web Sites

1stPageProphets has compiled a list of quality London & UK online "classifieds" web sites. If you are a business located in London or with a large client base in London, you would be well advised to regularly post "Services Offered" listings in the below online classified websites.

How To Track Phone Leads / Enquiries

When a prospect makes an enquiry to your business, do you track the original source of the lead? Tracking your marketing activities is crucial; after all, if you don't know what is working, how do you know what to spend your marketing budget on (or not spend it on)?

Fortunately internet marketing lends itself extraordinarily well to being measured. Providing you have website analytics software installed for your web site, you can easily determine what search engine/keyword or web site referred a visitor to your own web site, and then what that visitor did on your site, including if s/he made an EMAIL enquiry. But.....