 1stPageProphets approach to search engine marketing is a profit-focused, ethical one. Profit-focused because it is not search engine rankings, nor traffic that are important but the revenue and profit generated by the leads or sales from your web site, that is most important.
Ethical because your natural search engine rankings are simply too precious to risk losing by using a technique that the search engines consider unethical, who may then drop you from their indexes, meaning search engine users can no longer find your web site.
|
|
Profit-Focused Search Engine Marketing |
|
Search Engine Marketing (SEM), like any marketing activity, MUST be profit-focused. Not rankings-focused, not keyword-focused but pure, unadulterated profit-focused. Profit-Focused Search Engine MarketingTM (PFSEMTM) is a marketing methodology that maximises the profitability of your search engine marketing.
Profit-Focused Search Engine MarketingTM ruthlessly pursues profit.
PFSEMTM means you no longer need to sit in the dark about the impact search engine marketing is having to your bottom line. It means you don't measure your success on profitless key phrase or positioning results but on the harshest critic of all, profit.
The marketer's mantra of "test and measure" underpins PFSEMTM. By tracking and measuring the financial outcome of every search engine referral to your website, PFSEMTM cuts a clear path through the key phrase jungle and makes search engine optimisation (SEO) and Pay Per Click (PPC) Advertising a data-driven process rather than a "hit-n-hope" one.
Profit-Focused Search Engine MarketingTM moves SEO & PPC from "guesstimate" to data-driven.
|
|
|
100% Ethical White-Hat SEM |
|
1stPageProphets practices 100% ethical/white-hat search engine optimisation and marketing strategies and tactics. This is EXTREMELY important because if a search engine determines that a web site is using unethical/black hat techniques the search engine will simply de-index (drop) the offending web site from its index - what does this mean in normal-speak? Your web site will no longer be found in the natural search engine rankings (the ones down the left hand side of Google for instance) and hence there will be a huge reduction in the amount of traffic and leads you receive.
The search engines treat the following search engine optimisation techniques as malicious attempts to trick their users, in other words, SPAM.
1stPageProphets DOES NOT use or promote them:
- "door way" pages generated automatically by software
- IP cloaking
- dummy redirects
- stuffing keywords into pages
- hidden text
- hidden links
- irrelevant words added to pages
- pages containing duplicated content
- mis-spelling of well-known brand names
- linking to/with-in link farms
- and any other methods that try to dupe the search engines
Your web site's natural search engine rankings are too precious to risk using the above techniques. No matter what you read or are told, do NOT use them, and walk away from any SEO firm that advises you these techniques are suitable.
|
|
|
Our Approach 
