| Profit-Focused Search Engine Marketing |
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Search Engine Marketing (SEM), like any marketing activity, MUST be profit-focused. Not rankings-focused, not keyword-focused but pure, unadulterated profit-focused. Profit-Focused Search Engine MarketingTM (PFSEMTM) is a marketing methodology that maximises the profitability of your search engine marketing. Profit-Focused Search Engine MarketingTM ruthlessly pursues profit. PFSEMTM means you no longer need to sit in the dark about the impact search engine marketing is having to your bottom line. It means you don't measure your success on profitless key phrase or positioning results but on the harshest critic of all, profit. The marketer's mantra of "test and measure" underpins PFSEMTM. By tracking and measuring the financial outcome of every search engine referral to your website, PFSEMTM cuts a clear path through the key phrase jungle and makes search engine optimisation (SEO) and Pay Per Click (PPC) Advertising a data-driven process rather than a "hit-n-hope" one. Profit-Focused Search Engine MarketingTM moves SEO & PPC from "guesstimate" to data-driven. |
"1st Page Prophets has done a superb job of using all the tools available to take our website from page 16 to the top of page 1 for our agreed upon search terms. This was achieved in a highly competitive and difficult environment."
