4 Reasons Why It Is Crucial You Get Your Web Site On Google's 1st Page

What on earth did we use for research in the time B.G. (before Google) ?!

It's probably obvious why it is totally imperative your web site appears on the 1st page of Google results but if it isn't let me explain why:

1. There were 3.7 BILLION search engine searches conducted in the UK in July 2007. That's about 1,380 searches every second of every day! Is your web site getting its slice of the search cake?

2. 80% of your prospects will make a search engine their first port of call when researching a problem or looking for a product or service. Where is your web site appearing for relevant search phrases on the search engines? If you can't find your web site in the 1st three pages of results, the vast majority of your prospects will never know your business exists.

3. Google powers almost 80% of all of the searches in the UK. Every time 5 searches are performed on a UK search engine, Google powers 4 searches, an impressive domination! Where is your web site appearing for relevant search phrases on Google? If you can't find your web site in the 1st three pages of Google results, most of your prospects will never know your business exists.

4. 62% of search engine users only view the 1st page of results before typing a more refined search phrase back in and searching again. Where is your web site appearing for relevant search phrases on the 1st page of Google? If you can't find your web site on the 1st page of Google results, many of your prospects will never know your business exists.

So there you have it.

The immense number of searches being performed, search engines as the primary research tool, the domination of Google amongst the search engines in the UK, and the searching behaviour of your prospects makes it imperative that your web site is seen on the 1st page of Google results for your relevant search phrases.

But how do you get your web site on the 1st page of Google?

There are two main ways, SEO & PPC, which I will cover in upcoming articles.

This article may be freely reprinted as long as the resource box below remains intact (including the hyperlink) with the article.

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Mike Bradley is founder of 1stPageProphets, who provide services to drive hungry, qualified buyers to your web site using natural and paid search engine results and ads. Find out what is holding your web site back from more buyers by going to http://www.1stpageprophets.com now.

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