1st Page Prophets, more traffic, more customers, more profit

SEO or search engine optimisation (search engine optimization) is the PROCESS of improving the volume and quality of traffic to a web site gained from natural search engine results.

What are natural search engine results?

These are the results that you  find down the left hand side of the search engines. For example, in the image below, you can see the first three natural search results returned by Google for the phrase SEM agency London. The first result is from this website 1stPageProphets.com.

Therefore, we say it has a Google search engine ranking position of one for the phrase SEM agency London.

The natural search engine results are also often called:

• organic search engine results
• algorithmic search engine results
• free search engine results

When a search engine user clicks on these natural search engine results it costs the web site owner nothing. Hence the traffic that results is often referred to as free search engine traffic.

The SEO process work is split across two main areas called on-page SEO factors and off-page SEO factors.

On-page SEO factors are those that are literally on the pages of the web site being optimised such as the page title and key word density.

Off-page SEO factors are all those others not directly on the web site being search engine optimised such as the number of other web sites that link to the web site being optimised. These links are known as inbound links as they are coming into the web site being optimised.

It is not possible to pay a search engine such as Google to get higher rankings in the natural search engine results.  Better search engine rankings through SEO can be summed up by saying it is a combination of combining great content (on-page SEO factors) on your web site with high numbers of excellent inbound links (off-page SEO factors).

1stPageProphets has achieved excellent SEO results for our clients using its methodology PFSEM^TM. Please contact us now so we can help you understand how much time and effort it will require to get similar results for your own web site. Don't delay because our next month's new client work schedule is filling fast.

This article may be freely reprinted as long as the resource box below remains intact (including the hyperlink) with the article.

Mike Bradley is founder of 1stPageProphets, who provide services to drive hungry, qualified buyers to your web site using natural and paid search engine results and ads. Find out what is holding your web site back from more buyers by going to http://www.1stpageprophets.com now.

SEO is also spelt search engine optimization and has the synonyms search engine placement, search engine positioning and search engine promotion.